Lotame, the leading independent data management platform (DMP), helps unify and enrich data from any source to deliver more relevant content, products and services.
You can use this data to create audience segments inside the DMP, by selecting the specific demographics, interests and actions you want to target against. Or, you can learn more about your consumers with insights gleaned from our global third-party data exchange. Industry-leading analytics tools built into Lotames DMP enable you to uncover new insights into both the audience segments you create and the people who engage with your content or campaigns.
Lotames data management platform is media-agnostic, meaning we dont dictate where you use to activate your data. Instead, we have set up integrations with every major DSP, ad server, exchange and SSP, giving you complete data portability and enable you to make the audience segments you build within the DMP instantly actionable.
Access billions of global profiles from the largest data exchange in the world to make your audience segments even more targeted.
Lotames global data exchange provides you with instant access to audience segments consisting of billions of cookies and mobile device IDs. We have captured granular data against these cookies and device IDs and packaged it into thousands of highly curated audience segments, which you can discover through the interactive map below. Lotames audience segments are available in 40+ advertising platforms, including Google, The Trade Desk, AppNexus, and more, as well as directly within Lotames data management platform, giving every marketer, agency, publisher and platform the ability to harness the power of third-party data from the largest data exchange in the world. Additionally, Lotame has an increased commitment to data quality and scale:
Quality: Access high quality segments through Lotames partnership with Are You a Human, plus optimized demographic audiences built to deliver in-demo and on-target campaigns, and our industry-leading data collection methodology.
Scale: In addition to offering billions of data points collected from our network of hundreds of thousands of publishers and data providers with over 50,000 profile attributes, Lotame offers instant access to exclusive co-branded partnerships. Add multiple data segments to any audience you are building, or, we can build custom segments too!
View the one sheet below for unique users per month, by region.
Powering the Seamless Exchange of Second-Party Data
Seamless, safe, and transparent exchange of second-party data between buyers and sellers - both inside Lotame's DMP and across leading DSPs. Lotame Syndicate is a private second-party data marketplace, connecting premium publishers directly with brands, agencies and other participating data buyers.
Data sellers can now monetize their first-party data with complete transparency, while still being able to maintain control over pricing and other commercial terms. And data buyers can use this high-quality second-party data to target audiences not otherwise available, leading to improved campaign performance, and increased campaign size. Lotame Syndicate offers two methods for accessing second-party data: either within the Lotame DMP between DMP clients, or directly through DSPs for greater reach.
Evolve your Perfect Audience into Perfect Audiences
Identify and scale your most powerful audiences with look-alike and act-alike modeling tools, using Lotame's machine learning algorithms.
Lotames Audience Optimizer is an easy-to-use audience optimization solution that puts the power of predictive modeling in your hands. Powered by advanced machine-learning algorithms and Lotames Data Exchange, which consists of rich behavioral interest and intent data across billions of unique consumer profiles, Audience Optimizer delivers the best possible performance for your digital ad campaigns.
Combine offline and CRM data with other data sources in the DMP for a holistic view of your consumers. Say goodbye to data silos! Lotame Onboarding can help bring your CRM, subscription or other offline data sources online, to be combined with other data for a complete view of your audience across screens. Use this holistic understanding of your audience to target them across all platforms and devices. Gain valuable insights into your audience across screens to develop more relevant campaigns and products, and increase engagement.
With all of your data online and in the same place, you can use it to create the most effective ad campaigns, compelling content, and insightful reporting & analytics — efficiently and cost-effectively.
TV buying and selling is no longer limited to age and gender. With TV DMP, Lotame can help you plan and measure ad campaigns using rich, behavioral digital and viewership data. TV DMP bridges the gap in television advertising by bringing audience targeting options, once only available in digital channels, to television stations and advertisers. Backed by Lotames robust television planning and measurement tools, salespeople and executives can analyze, plan, sell, measure, and validate the effectiveness of their advertisers television campaigns.
Too much digital advertising today is executed in silos. Audiences are built across smartphones, tablets and desktops, and campaigns are served across these devices with no clear understanding of audience overlap, and no way to effectively deliver sequential messaging. Its one of the biggest challenges facing digital advertising today, but it's tackled head on by Lotames Cross-Device technology.
Lotames Cross-Device solution determines relationships that exist between billions of PII-free signals flowing from desktops, smartphones and tablets. Through this patent-pending device graph technology, different devices can be mapped together, creating significant opportunities for advertisers and publishers. Lotames Cross-Device technology isnt a bolt-on product – its a foundational enhancement to our core DMP, and one that will transform your data.
Powering the People Data Needs of Global Business Lotame Data Stream supplies real-time access to a firehose of raw behavioral data from billions of consumer profiles collected from thousands of websites across Lotame's global network of publishers. Leading enterprises can combine this high-quality consumer data with their existing first-party data to gain deeper, more valuable insights into target customers.
Data Stream offers enterprises the ability to support your individual data science and data needs, including product and content recommendation engines, personalized experiences and messaging, and other proprietary modeling. We supply the data, and your data scientists take it from there, to power even the most advanced applications.